You have spent a good amount of time in your industry honing your skills. You know how things work, what systems show promise and which ones are likely to fail at key moments. Overall, you have the experience needed to help guide others through unforeseen hurdles, and you keep a keen eye on developing trends.
You’re a subject-matter expert, which is a valuable resource in and of itself. Besides the joy of helping others, being an expert creates opportunities and generates business. Here are a few tips for putting yourself out there as an expert so that you become top-of-mind in your industry.
“Being an expert creates opportunities and generates business.”
Offer help without expectations.
When you go out of your way to help others without the expectation of something in return, you build trust — which is the best kind of endorsement you can ask for! — and grow by word-of-mouth. Offer your services pro bono to nonprofits, consult with startups on their ideas, and join peer groups. As opposed to self-promotion, people will appreciate your expertise and tell others how knowledgeable you are.
Engage and educate on industry topics.
Seek out and engage in conversations germane to important industry topics. Keep your interaction informative, non-salesy, and dive deeper than basic 101 knowledge. By giving away knowledge that you’d consider some of your “secret sauce,” you’ll rise above the noise and improve your profile.
Alternatively, align yourself with a renowned industry leader and invite them to speak in front of your sphere of influence. I once hired a national expert on building envelope science to present to an audience of stakeholders, and for years, our firm was known within the local industry as a leader of building envelope science. You can create expert panels and host a symposium where like-minded groups with similar causes and goals can share expertise. Trust me, connection with high-level leaders stimulates learning and nicely positions your brand.
Speak at conferences about industry trends.
Speaking at industry conferences is an excellent way to position yourself as an expert. Speaking to potential partners and other industry leaders gives you the opportunity to voice your expertise about trends and build your network. Another way to build your brand is by publishing blog posts about your industry, giving how-to advice and reporting on company milestones.
Provide real, successful experiences when speaking as an expert.
When you succeed, you have a greater ability to speak as an expert on a specific subject matter. People often forget how important it is to provide real, successful experiences when speaking as an expert. Tangible examples are easily identifiable and give individuals an opportunity to apply that knowledge in the real world.
To be viewed as an expert in your industry, it’s critical to have a deep understanding of what drives your industry, who your customers are and what topics are sparking discussion. So put yourself out there, establish a clear, consistent voice, and become the Go-To for thought leadership and collaboration.
Gravitate’s objective is to help our clients create not only meetings, but experiences that are meaningful, engaging, and have lasting positive value. If you’re ready to make an impact on your organization, schedule a tour of our space and let us help you design your next purposeful meeting!